There have been new rumours that Apple may bring out a ‘smart TV’ near the end of 2011. They would launch the set of HD TVs to rival Panasonic and Samsung in a market which is estimated at $100 Billion. Brian White, an analyst at Ticonderoga Securities, said that “The combination of Apple’s powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years”. The TV might be around the price mark of $2000 and would include the technology in the Apple TV 2nd Gen.